All In a Name

[libertango]

Add The Hongkong and Shanghai Banking Corporation to the list of British companies who participated in the fad of trying to junk their brand equity in favor of meaningless strings of letters (in this case, HSBC). You can't even call these strings acronyms, since acronyms have to represent something, and supposedly the letters don't.

Comments

HSBC

[hazelchaz]

So that's what it stands for! I remember seeing HSBC everywhere when I was over there for the 2005 Worldcon.