All In a Name

[libertango]

Add The Hongkong and Shanghai Banking Corporation to the list of British companies who participated in the fad of trying to junk their brand equity in favor of meaningless strings of letters (in this case, HSBC). You can't even call these strings acronyms, since acronyms have to represent something, and supposedly the letters don't.

Comments

[hal-obrien.livejournal.com]

On the one hand, I was pretty much able to notice that pattern.

On the other hand... Too damned bad. It's British Petroleum, British Aerospace, and the Hongkong and Shanghai. If they really want to change the name, they can bloody well change the name. All the way in, or all the way out.

And as to possibly offending, say, Lufthansa or other overseas partners... 40% is not 51%. Too damned bad.