Some of you may well have heard of the concept of FUD --
Fear,
Uncertainty, and
Doubt. It's a term that's come out of computer business culture -- your competition announces a product, so you announce a vaporware product that matches it (with
tint control!); you disparage the general quality of their code; you hint at deep dark secrets about who their venture capital is
really coming from; etc.
Well, I've decided there needs to be a term for something like FUD, but with a positive spin. Something like Dr. Pangloss. Where you invent an imaginary superiority for your point-of-view (computer-ish or not), and then keep repeating that superiority as if it's, well...
real.
So, my friends, I introduce you to: HAC.
Hype,
Arrogance, and
Certainty.
Dick Cheney promoting the idea the Iraqis would welcome us with celebrations in the streets -- that was HAC.
Any sentence that ends, "...or, you could just install
X," -- regardless of what
X might be -- is HAC.
In a sense, you could say the Internet bubble was a macro example of HAC that got its eventual comeuppance.
And, yes, one could say the word "hubris" applies just as easily... But that ain't a
TLA, now, is it?