2007 trends in logos

[libertango]

I remember kateyule and davidlevine once talking to us when we lived in Orange County about a trend they'd noticed in logo design. Thanks to this roundup of logo trends for 2007, I think I can now say what they meant are what're called "hubs" in the article... though I may be misremembering.

Anyway... Like type design, logo design is one of those things that's so omnipresent it's invisible unless you stop to be mindful. Recommended.

Comments

[kateyule.livejournal.com]

Hubs don't ring a bell. We certainly became aware of the "millennial swoosh", ubiquitous to the point that it became hard to imagine a logo without one. Of course it has a swoosh! How do you have a logo without a swoosh! Might as well have a stove without knobs. Er.

(There's one lurking right now, behind the pencil in the upper RH corner of this window.)

The "floral" elements are a style of graphic design that did not exist five-ten years ago and is now Everywhere. I don't have the vocabulary to say what it is I'm seeing, just "There's some more of it." Usually in turquoise-and-dark-brown, ugh.

[bibliofile.livejournal.com]

The floral ones remind me very much of T-shirt designs on Threadless.com, among other places. It will no doubt become a common visual signal of this decade, like the big hair and pastels of the '80s.