libertango: (Default)
[personal profile] libertango
A billboard seen around town, advertising for McDonald's:

"We put the fast in breakfast."

Hm.

Do you think they tested the phrase, "We make food so disgusting you'd rather continue to fast than eat," and it just wasn't up to snuff? Or maybe a lawyer thought that would've been was too close enough to an old Tareyton slogan for comfort?

Hm.

Date: 2002-05-21 09:11 pm (UTC)
From: [identity profile] holyoutlaw.livejournal.com
Really. I too think they didn't think what they thought they were thinking.

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Hal

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