"The era of the blockbuster is *so* over."
Jul. 6th, 2006 05:10 pmWired editor Chris Anderson's idea of "The Long Tail" has been bubbling along for quite some time in the blogosphere. Now Anderson has made The Long Tail into a book, and Wired has a lengthy excerpt.
Great reading, and spot-on analysis.
Great reading, and spot-on analysis.