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"Pushing the spectrum"
Sep. 12th, 2010 04:45 pmSeth Godin had a great blog post yesterday. Great enough, and short enough, that I'm going to quote it in full here:
Pushing the spectrum
Marketers have long tried to turn happy events into shopping opportunities. Macy's and Gimbels and others pushed us to see Christmas as a chance to buy gifts. Shopping is right next to happiness on the spectrum of emotions, I guess, just as green is next to blue in the rainbow. They did it to Valentine's day and now, of course, Halloween.
Lately, some marketers would like to push us to move from fear to hatred. It makes it easier for them. We honor and remember the heroes who gave everything, the innocent who were lost, the neighbors who narrowly escaped. A day to hate? I hope we can do better than that.
*^*^*
My only concern is, one could view the push to market "a day to hate" as being the embodiment of another recent post of Seth's: Sell the problem. Alas.
Pushing the spectrum
Marketers have long tried to turn happy events into shopping opportunities. Macy's and Gimbels and others pushed us to see Christmas as a chance to buy gifts. Shopping is right next to happiness on the spectrum of emotions, I guess, just as green is next to blue in the rainbow. They did it to Valentine's day and now, of course, Halloween.
Lately, some marketers would like to push us to move from fear to hatred. It makes it easier for them. We honor and remember the heroes who gave everything, the innocent who were lost, the neighbors who narrowly escaped. A day to hate? I hope we can do better than that.
*^*^*
My only concern is, one could view the push to market "a day to hate" as being the embodiment of another recent post of Seth's: Sell the problem. Alas.
