Intuition

Jan. 15th, 2010 01:15 pm
libertango: (Default)
This here Macintosh runs an operating system officially known as Mac OS X Snow Leopard.

Here's my question: When you read that line, did you pronounce it to yourself as "O-S-X" (that is, each letter individually), or "O-S-Ten"?

Turns out this is much like "sci-fi" vs "SF." Hoi polloi pronounce it "O-S-X"; cognoscenti, "O-S-Ten."

My point? Well, just like the company that sells software they claim can accurately predict trends -- like, whether one is a terrorist -- but still isn't able to manage to accurately predict how many will park at their building every day... Well, how much does it say about one's ability to make interfaces that are "intuitive" when one has to constantly correct the pronunciation the unfamiliar public intuitively applies to your product? You can't get something as simple as text on a page right, but you believe you get something as complex as computer screens right?
libertango: (Default)
So they appear to have given an iPhone to one of the hosts of the Today Show to use on the air.

Problem: She couldn't figure out how to answer a call.

So much for "ease of use."

(Or, actually, I'm reminded of one of the claims from NeXT: "The easiest to use UNIX ever." Not really "easy," mind you. Just, easiest to use to that date. No matter how hard he tries, sometimes a sliver of truth sneaks up on Mr. Jobs.)

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